Trend Forecasting Secrets Masterclass

The world is getting more chaotic.

Culture is changing faster than ever.

You will miss massive opportunities...

...in both business and in understanding the complex world of your customers and community if you don't have the mindset, tools, and process to discover, understand and take action on trends.

In this four-hour in-depth workshop, I'm going to share with you the inside strategies, tactics, tools, and tricks that the world's best trend forecasters, futurists, strategists, and entrepreneurs use to track cultural change, get ahead of trends and discover million-dollar ideas.

This class is all about practicality.

We'll focus very little on theory or academic notions about trends. I'm going to rip open the door of my vault and hand you a gigantic download of only the best, tested and effective methods for you to jump in and start tracking trends right away.

Also - 99% of what you'll learn uses either free, readily available, or reasonably priced tools and sources to get started. You won't have to rely on complicated data analysis, proprietary tools, or an expensive team of vendors. It's genuinely a DIY system.

I've been working in the trends world for a long time, and have seen the industry go from the traditional qualitative ways of working that have existed since the '80s to the explosion of the social web and the evolution into our current obsession with quantitative "data" driven research methods. This class distills the best of both worlds.

Some of what you will learn:

• The essential mindsets to approach trends work
• Thinking tools and analysis frameworks
• Getting past blindspots, cognitive biases, and other insight blockers
• How to map and size trends
• Where and how to discover and understand signals (it's usually not trend reports)
• The different (and new) types of trends, trend cycles and flows
• Online and offline venues to look for trends
• Ongoing and project-based workflows
• How best to scan, capture, analyze and apply trends research
• How to use thick and big data
• How to size and vet opportunities and connect trends to your specific work

How to 10x your Trend Forecasting Skills with Data Hacks and Must-Have Tools

I'll show you how to use content scanning and discovery tools alongside how I mine useful data and insights from major and obscure online platforms.

Including:

• Expert level Google search hacks
• Google Trends
• Keyword tools
• Reddit analytic tools
• Amazon analytic tools
• Feedly/RSS Readers
• Pocket
• Soovie/Answer The Public
• Trend cataloging with Evernote/Sharpr and other platforms
• Virtual collaboration and brainstorming with Fig Jam
• and how I scan and quantify with social platforms:
• Twitter
• Instagram
• Facebook
• TikTok

Who am I?

My name is Dan Gould and I've been in the trends, insights, and innovation field for over a decade. In that time I’ve scanned hundreds of thousands of cultural signals, given hundreds of culture briefings, written 3,000+ blog posts about innovation at PSFK, helped build an agency (sparks & honey) from the ground up based around the marriage of culture and data analytics, worked at Google to bring “human truths” to top advertising clients and most recently started an insights and trends team at Reddit.

Just a few of my clients over the years:

• Disney
• Pepsi
• The United Nations
• AT&T
• Visa
• Apple
• Samsung
• Pinterest

And many more

I’ve also had the pleasure to speak at events like The Cannes Lions and at universities including The School of Visual Arts and The Wharton School. I’ve written for or have been interviewed by The New York Times, NPR, The Harvard Business Review, Time Magazine, and Forbes.

I love this work and want to share everything I've learned to date with you.

Class Details

It will be held virtually (Google Meet) on Friday, February 4, 2022, from 12-4 EST. Once you've signed up, you'll get a PDF confirmation reserving your spot. An outline of the agenda will be sent a week before the class and any handouts and materials will be shared the day of.

(Should you need to cancel, we will refund your ticket, minus a $10 transaction fee, up to seven days in advance of the workshop date.)

Free Bonuses!

• All attendees will be able to join one of two free 30-minute follow-up Q&A sessions
• You will also get a free, 1-year membership in my new trends & culture Discord community.

Email me (dangould @ Gmail) or DM on Linkedin with any questions!

Thanks and I hope to see you there!